Yarrow Willard has become a highly respected herbalist and educator, not because of the legendary status his father Terry has garnered, but because Yarrow set out to blaze his own path. In 2008 he and his wife began Harmonic Arts, a rapidly growing plant medicine company that first sprouted on Vancouver Island and now has spread its influence far and wide.
Yarrow is also Director of Wild Rose College of Natural Healing, which his father Terry founded in 1975, and a Director of Levitee Labs, an emerging multidisciplinary integrative wellness company with an emphasis on psychedelic therapies. He is a gifted plant educator, which is evident from his wildly popular Herbal Jedi YouTube channel.
With his trademark enthusiasm, Yarrow shares a bounty of wisdom on topics such as the emergence of the highly successful Harmonic Arts brand, lessons of early entrepreneurialism, and his formative years with both parents ensconced in the natural health industry. Yarrow takes us on his own journey with plants as medicine, including his love for fungi and the powerful healing potential of entheogens. He concludes the conversation with timely and sage advice on reconnecting with nature and finding the medicine within us.
In only four decades, Yarrow has had an immeasurable impression on the culture of plant medicines in Canada. He has some rousing goals for the immediate future, and I can only wait expectantly for the impact he will generate over the remaining four to six decades.
Please enjoy this episode of Pacific Rim College Radio with the incomparable Yarrow Willard.
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