The New Health Revolution: Healthcare Marketing Expert to Share Innovative Strategies

with Lionel Wilson, Saturday, October 25, 2014

Course Information

Canadian healthcare marketing specialist Lionel Wilson will explain how to thrive in today’s evolving marketplace during this one-day seminar. This seminar is aimed at practitioners, healthcare programmers, and related businesses. It focuses on the new demands of empowered patients and health conscious consumers who are seeking more natural and holistic health choices.

Topics will include:

  • Health, food and business trends
  • The new health conscious consumers – why and how they are changing?
  • Marketing trends and market opportunities
  • Strategies to capitalize on these trends
  • Marketing tips to grow your practice and business
  • The role of technology: social media, mobile, content marketing
  • Plus, some powerful and inspirational videos and time for questions and discussion

The healthcare movement is providing opportunities for progressive practitioners and innovative business leaders.

“Canada needs to look at health as an economic strategy. We need to inject health and wellness into every business to be sustainable.” – Lionel Wilson

Course Instructor

Lionel Wilson is a graduate of the University of Saskatchewan, Lionel has worked in a broad spectrum of marketing roles. For over 20 years, as a marketing consultant he has specialized in the promotion of healthcare programs, holistic health services and natural products. Lionel has worked with a variety of practitioners, retailers, and healthcare organizations, including InspireHealth, Canada’s leading integrative cancer care program. Lionel is passionate about inspiring positive healthcare change and has researched and written about the empowered patient and health conscious consumer.

Course Dates

Saturday, October 25, 2014, 9:00am-5:00pm

Course Tuition

Regular – $150 (Early Bird – $140, until September 15)
Students* – $135 (Early Bird – $125, until September 15)
PRC Alumni – $140 (Early Bird – $130, until September 15)
*PRC diploma students will receive 0.5 PD academic credit for this workshop.

Course Registration

To register, please click on the registration button below. Full payment is due at time of registration to confirm placement in the course. Payment can be made via MasterCard or Visa, debit, cash and cheque.

Withdrawal Policy

For course withdrawals submitted in writing or in person 30 days or more before the start of the course, registrants will receive a full tuition refund less a $40 non- refundable registration fee. For course withdrawals submitted in writing or in person more than 14 days but less than 30 days before the start of the course, registrants will receive a 50% tuition refund. Without exception, no refunds will be given for course withdrawals less than 14 days before the start of the course.

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